In This One Man, You Can See the Future of Thailand

In This One Man, You Can See the Future of Thailand

He also happens to make a mean burger.

If the city of Lampang were a person, he would smile with yellow teeth, dress in black and white and salt his food heavily. Dusting dandruff off his shoulder, he would walk at a pleasant leisurely pace.

And yet, when you spoke with him, his eyes would light up with the hope of a sky lantern and his voice would sing a key above the music and his ideas would seem at once old and new, big but focused, not novel but nostalgic.

Such was our experience as we dusted the cobwebs off this less-trodden city. Such was our experience of Lampang after we met Win.


Win may say he's a dreamer, but he's not the only one. Some may also call him a hipster or a hippy. One thing we can all agree on: Win is a wonderful guy.

The owner of Dreamer Cafe, a Western-Thai fusion burger shop, Win dresses in ’50s and ’60s clothing, listens to indie artists like Chet Faker and Angus & Julia Stone, and builds motorcycles in his spare time. Win spent his teenage years in New Zealand, where he found a love for good food, burgers in particular. He is adorned with tattoos of things that make you smile: a brain on one foot, a heart on the other; “Respect Yourself” in cursive; a rainbow because, he says, “They always come after the storm.”

While Win’s body art creates a portrait of a deep-feeling, forward-thinking, optimistic human being, he is also grounded in his roots, with “Made in Thailand” emblazoned on his arm.

Indeed, his much of his story is incredibly—for lack of a euphemism—Thai. His parents run a ceramic factory—typical of Lampang, which is known for industrial ceramics—that outfits IKEA. He met his newlywed wife at her parents’ noodle shop.


You may say he's a dreamer, but he's not the only one.

We met Win by accident. While searching for Lampang’s night market, our photographer went into Dreamer Cafe to ask for directions. As we later explored the market, he followed up: “We should go back to that restaurant for dinner.” Passing punching bags of hanging meats, basting pans of fetid fish, plastic bags of bugs in bulk and posters of roasted squid (okay, it was really just mushrooms wrapped in bacon, but it looked an awful lot like roasted squid,) I agreed.

Inside the cafe, John Lennon lyrics are spray painted on exposed brick, a motorcycle suspends from the ceiling and black and white stills of Elvis, Bob Dylan and Nina Simone hang on the walls. The tables are ’80s cafeteria style and; sitting down, I was instantly transported back to Toronto’s Queen Street West. The vibrancy of Dreamer Cafe in all its hipster splendour is juxtaposed against the monochrome, creaky streets of Lampang, which, like most industrial towns, felt like it needed a good oiling.

Whoever runs this place, I thought—they have a story.

There’s always guilt when you’ve crossed oceans and opt for a burger. But that burger would end up being a gateway for us into a Thailand we would have never otherwise seen—and damn, was it good.


Dreamer Cafe, Win's growing business.

Win delivered our dinners to us and disclosed that he was the owner. From there, we became fast friends. We told him of our intentions with Lampang: to see the teak wood carvers and a few of the town’s many temples.

“Yeah,” he said. “You could do that. Or I could show you the real Lampang. I want to show you. This is from the bottom of my heart.”

And indeed, he did.

We visited his friend, an artist who crafted leather goods with precision, adorning skulls with acrylic and fuel tanks with ink. Through Win, we visited a little-known mountainside temple, survived a perilous tuk-tuk ride, drank soft-boiled eggs from a glass, sipped coffee from a cup with a plastic-bag handle and did so much more we might never have done were it not for Win.


Lena and Sue learning the leather craft from one of Win's friends.

We met some of his regulars at the restaurant: producers, artists, writers and photographers, many of whom are his friends. We saw his engagement photos, watched his wedding video and touched his new wife’s belly bearing a newly budding baby. He invited us into his kitchen and invited us into his home and let ask about his life and his mind and, a typical millennial, his plans, of which he has many.

“Win,” I said on our last day with him. “What are you dreaming up next?”

I was expecting him to announce opening a motorcycle shop or a writing a book or recording an album or becoming a tattoo artist.

“I want to open a custom ceramics shop,” he said.

A fresh new take on an old industry. The next generation of Thailand is indeed a bright one.

Watch the Show

Since 2015, Outpost has been sending Lena on adventurous expeditions. An outdoors lover at heart, she never backs down from a new exploration.

Read More Delicious Blog Posts:

new friends in thailand

Time to Say Goodbye

Lena has trouble holding back tears when leaving Thailand.
10th May 17

So Long, and Thanks for All the Pad Thai

Sue bids farewell to Thailand while remembering the biggest highlights.
10th Apr 17

Travelling vs. Travel Writing: A Deeper Connection

Travel writing doesn’t just improve your writing—it makes you a better person.
7th Apr 17

When it Comes to Travel, Love Trumps Fear

No fear of the unknown should stop you from exploring new places.
27th Mar 17
24th Mar 17
20th Mar 17

The Man With The Tinny Guitar

You can’t meet the Black House’s architect. but you can feel his ghost.
10th Mar 17

Mastering the Art of Thai Street Meat

Sometimes the best meals are found accidentally.
6th Mar 17

Behind the Scenes: Travelling for Work vs. Travelling for Fun

Being a professional travel writer is, and isn’t, as glamorous as it sounds.
3rd Mar 17

Different, Different but Same: Finding a New Experience at the Lampang Market

Just when Lena thought she’d seen everything Thai markets offer…
28th Feb 17

The Thai Festivals You Don’t Want to Miss

The If you’re looking for an excuse to visit Thailand, here are four.
22nd Feb 17

How to Enjoy the Journey in all its Forms

Whether relaxing or panicking, it’s the journey that matters most.
14th Feb 17
thailand buddhist statues souvenirs

Don’t Buy the Buddha: Your Thai Souvenir Could Be Sacrilegious

Buddhism is a religion, not an accessory of trendy home decor.
9th Feb 17

When Talking Politics Abroad… Maybe Don’t

Sometimes, the biggest culture shock is what you can and can’t openly discuss.
7th Feb 17

What it’s Like to Travel with a Literary Mind

How did Lena feel after two weeks of travelling with Sue?
2nd Feb 17
eating bugs thailand

The Adventure that is Eating an Insect

Who wants to eat scorpion? Lena sure doesn’t.
30th Jan 17

Bangkok’s Backpacker Fashion Report

Diving into the latest trends from Khao San Road.
26th Jan 17
khao san road tattoo review

Getting Tattooed on Khao San Road

You’ll never guess what Sue got branded forever on her foot.
20th Jan 17
fly from bangkok to taiwan
17th Jan 17
awkward thai massage

Too Neurotic for a Massage

Sue’s biggest problem with Thai massages: You can’t understand the masseuses’ gossip.
12th Jan 17
why i could be a thai expat

Never Question the Chunks: Why You Should Eat Street Meat in Thailand

If you’re looking for good eats, take to the street… meats.
11th Jan 17
sisterhood abroad

A Sisterhood Born Abroad

Nothing tests friendship like travelling together.
29th Dec 16
cathay pacific flight options

6 Ways to Pass the Time on a 15-Hour Flight

From sharpening your chess game to slurping endless noodles, Cathay Pacific has you covered.
26th Dec 16
clif bar backpacking

The One Thing I’ll Never Travel Without

When you’re on the road, only real food keeps the hanger at bay.
22nd Dec 16
thailand expat living

Why I Could Be an Expat in Thailand

With glistening temples and a playful vibe, Sue would happily call Thailand home.
19th Dec 16
chiang mai cabaret show

Chiang Mai’s Cabaret is Second Only to Vegas

With infectious energy and beautiful dancers,  nobody dances like they do in Thai cabarets.
16th Dec 16
hiking northern thailand

In the Jungle, the Spiders Sleep Tonight

Searching for the heart of Thailand in its northern jungles.
14th Dec 16
chiang mai cooking class review

Setting Fire to a Thai Kitchen… in a Good Way

Don’t try this at home. (Unless your home is also a Thai cooking school.)
12th Dec 16
tea fields north thailand

Tea-Leaf Memories at the Choui Fong Tea Plantation

Nothing helps you escape the bustle of Thailand like a cup of tea.
9th Dec 16
opium museum thailand

Chiang Rai’s Opium Museum Makes You Never Want to Try Opium

A more effective anti-drug ad than “This is Your Brain on Drugs”.
8th Dec 16
chiang rai travel guide

Chiang Rai’s Black Temple: If Buddha Walked into a Bar…

It’s like a raunchy, hyper-masculine, American frontier tavern for Buddhists.
7th Dec 16
lampang travel guide

The Little Truk-Truk That Couldn’t

If you’re ever riding in a pickup truck racing up a mountain, jump out.
6th Dec 16
white temple travel story

Chiang Rai’s White Temple is a Modern Architectural Marvel

This place resembles an ice palace in a fairy tale.  
5th Dec 16
2nd Dec 16
dreamer cafe lampang
1st Dec 16
chiang mai bangkok train

Sleeper Trains: The Best Way to Travel When All You Need is Sleep

Of all the land transit in Thailand, the sleeper train wins.
30th Nov 16
yi peng lantern festival story

The Worst Way to End a Thai Lantern Festival

The 2016 Yi Peng festival was dazzling, popular—and ended in the hospital.
29th Nov 16
yi peng chiang mai festival guide

Flight of the Sky Lanterns

Yi Peng, one of Chiang Mai’s biggest festivals, is even bigger than we thought.
28th Nov 16
meeting strangers in thailand

Here’s to You, Grandma Poon

Lena finds an adoptive grandmother on the train to Bangkok.
25th Nov 16

I Love the Open Road and All That It Suggests

Riding in wooden trains, sleeper cars and pickup trucks across Thailand.
24th Nov 16
kanchanaburi train guide

That Time We Missed Our Train to Kanchanburi

Lena, now officially nicknamed Mom, got a little stressed.
23rd Nov 16
elephants world kanchanaburi review

The Ethics of Elephant Tourism in Thailand

Not all elephant sanctuaries are ethical. Thankfully, Elephants World is.
22nd Nov 16
what it's like river kwai kanchanaburi

Spending Remembrance Day on the Real-Life Bridge on the River Kwai

“Tourists snap selfies on the bridge. I don’t understand any of this.”
21st Nov 16

Reflections on Seeing My Grave in a Thai War Cemetery

Who was S. Bedford, the 22-year-old Cambridgeshire Regiment private?
18th Nov 16
thai king mourning bangkok

What it Means to Make a Country Great

Mourning the late King Bhumibol Adulyadej in Bangkok.
17th Nov 16
bangkok market travel

Investigation or Intrusion? Toeing the Travel Journalist’s Line

At Bangkok’s amulet market, not everyone wants to chat with travel writers.
16th Nov 16
bangkok river boat tour

A Banana’s Worth: Haggling on the Chao Phraya River

The traveller’s dilemma: Do you pay what you’re charged, or bargain down?
15th Nov 16

Returning to Bangkok: Same-Same, But Different

Humid, flood-prone and home to 15 million, Bangkok is a marvel.
14th Nov 16
cathay pacific yvr airport

6 Luxuries I Had No Idea People Actually Enjoyed in Airports

Airport lounges literally take your travel experience from a two to a 10.
11th Nov 16

Jibbing From Jabs: Getting Travel-Vaccinated When It’s the Last Thing You Want to Do

Sue’s no anti-vaxxer, but that doesn’t mean she likes getting stabbed in the arm.
8th Nov 16

The Push Factor: Less-Awesome Reasons Why We Travel

Sue’s visited 50 countries in a decade. What’s she running from?
7th Nov 16
travel inspiration

Forget “Finding Yourself” (Or: How Travel Transformed My Brain)

Travel isn’t about “finding yourself.” It’s about becoming someone new.
6th Nov 16

Thailand’s Four Most Stunning Unique Natural Wonders

These places are so cool, James Bond had a duel to the death there.
5th Nov 16
canmore kananaskis mountain climb

Always With the Trekking: Ruminations on Keeping Up With Lena

Lena likes mountains. Sue, less so. This makes Sue very, very worried.
4th Nov 16
how to behave in thailand

Pretend Your Left Hand Doesn’t Exist, and Other Etiquette Tips to Follow in Thailand

Your guide to greetings, utensils and common courtesies in Thailand.
3rd Nov 16
Why Lena Travels

I’ve Chosen My Shit Sandwich and It Tastes Damn Good

Not literally, of course. It’s a metaphor… for life. 
2nd Nov 16

From Full Moon to Full Circle

The first time Lena went to Thailand, she nearly got rabies.
2nd Nov 16
vodka red bull bucket thailand

Venturing Beyond the Bucket

On this Thailand trip, years after her first, Sue would like less vomit, please.
1st Nov 16

Copyright © 2016 Outpost Travel Media
Made possible with the support of the